Asphalt goes 4D: nWave & Gameloft announce thrilling collaboration

October 28th, 2021 / Category : News


Asphalt goes 4D: nWave & Gameloft announce thrilling collaboration

nWave, the leading independent company in 3D/4D animation and Gameloft, leader in the creation and publishing of games, partner on a brand new 4D ride simulation film.

Brussels (Belgium), September 28, 2021 – nWave announced today a partnership with Gameloft. The fruit of their collaboration is Asphalt 4D: Rush Ride.

Based on the Asphalt franchise, the one billion downloaded multi-award winning arcade racing franchise, Asphalt 4D: Rush Ride immerges the public in a whole new format. Thanks to the combination of both companies’ expertise, audiences will be able to experience the thrill of a crazy arcade race between four top-tier cars! This experience will be available in 4D/3D theaters installations in more than 100 markets in which nWave operates.

“Through our Asphalt franchise, Gameloft is committed to providing thrilling experiences to all adrenaline seekers around the world. We are very happy to partner with nWave to offer a new way of going beyond imagination with amazing cars.” – Benoit Pourgaton, Senior Marketing Director at Gameloft.

To develop the ride, Gameloft provided their top-notch expertise in gameplay while nWave proceeded to the 3D conversion of film images to the best quality standards of the market. Simulators can enhance the ride with moving seats, wind effects, water splashes, and more.

“We are delighted to team up with Gameloft, a company known for quality CGI which is something that we value above anything else. We know that Asphalt 4D: Rush Ride will be an experience that both children and adults will want to repeat over and over.” – Matthieu Gondinet, COO at nWave Pictures Distribution.

To refine the experience, nWave & Gameloft worked exclusively with Porsche to feature four of their most current sportscars in the ride film: 911 Targa 4S, 911 GT3 RS, 718 Cayman GT4 Clubsport and 718 Cayman.

“The idea here is to invite viewers to an elite competition across the globe. And what better brand is there than Porsche to convey the idea of design, performance and speed?” – Matthieu Gondinet, COO at nWave Pictures Distribution.

The new ride will be launched this November at the upcoming IAAPA Orlando exhibition.

About nWave Pictures Distribution:

For over 25 years, nWave Pictures Distribution has been a market leader in the production and distribution of high quality and innovative 4D/3D attraction films, 3D/2D ride simulation films and 3D/2D educational documentaries for giant-screen theaters and digital 3D cinemas. nWave’s award-winning digital animation studio launched its first feature-length film, Fly Me to the Moon in 2008, and is set to release its ninth feature, Chickenhare and the Hamster of Darkness in 2022. nWave Studios is headquartered in Brussels, Belgium, with North American sales offices in California. 

For additional information, please contact:
Alexandre Milazzo
Marketing & Communication coordinator
+32 2 793 79 65